SEO, analytics, and product-led acquisition
15+ years scaling organic traffic, customer acquisition, and growth systems for global marketplaces, SaaS businesses, and consumer products.
Growth portfolio / Selected work
Brendan Baker // Growth Expert
A focused portfolio of growth strategy, launch systems, and experiments that turn audience insight into momentum people can actually see.
Career snapshot
Resume Overview
Organic growth at marketplace scale
- Led top-performing acquisition channels to triple-digit growth and helped propel two companies to public offerings.
- Drove 400%+ organic traffic growth at Eventbrite across 10MM+ URLs, 26 domains, and 8 languages.
- Grew Eventbrite B2B blog traffic from 100K to 1MM+ monthly sessions, becoming a major qualified-lead source.
Search systems built for scale
- Built SEO and AEO-focused BallerCam landing pages that now appear in Google AI Overviews and LLM results.
- Created the technical blueprint for ungated Stitch Fix product pages, unlocking a traffic stream responsible for 15% of new client acquisition.
- Led multi-million-page domain migrations, URL mapping, sitemaps, crawl efficiency, Core Web Vitals, and JavaScript SEO work.
Cross-functional growth with Product and Engineering
- Developed BallerCam go-to-market strategy across SEO, GEO/LLM visibility, YouTube, and lifecycle programs.
- Partnered with Product, Engineering, and Algorithms teams to build scalable acquisition infrastructure and personalization systems.
- Integrated GPT-3 into Stitch Fix SEO workflows to scale personalized product descriptions and improve long-tail performance.
Systems that compound
- Built and managed international growth teams, agencies, contractors, and dedicated engineering roadmaps across domains and languages.
- Launched 75+ lifecycle campaigns across email, SMS, push, and in-app pop-ups, driving meaningful subscription upgrades.
- Built a customer referral program, blog generator workflow, and Clip of the Week campaign system to fuel organic social growth.
Independent builds
Side Projects
Stuff I've Built
Below is a selection of websites and apps I've built in my spare time.
Your Watchlists
Flip to learn moreYour Watchlists
A movie discovery site built around a composite Top 100 list that combines respected critic, fan, and industry rankings into one watchlist.
Visit siteThe Foodie Atlas
Flip to learn moreThe Foodie Atlas
A curated city food guide for finding memorable restaurants, local staples, and travel-worthy bites.
Visit siteEagle Eye Tools
Flip to learn moreEagle Eye Tools
A lightweight browser-based utility for extracting email addresses from PDFs, documents, text files, and other messy source material.
Visit siteSwurl
Flip to learn moreSwurl
A food identification app, coming soon, that recognizes what you are eating and suggests wines that pair with it.
App coming soonContact