Brendan Baker

Brendan Baker, growth expert

Fifteen years growing organic traffic and customers for Eventbrite, Stitch Fix and BallerCam. I build my own sites too.

The work, in numbers

400%
Organic traffic growth at Eventbrite, across 10MM+ URLs, 26 domains and 8 languages.
10×
Eventbrite's B2B blog, from 100K to 1MM+ monthly sessions.
15%
Of Stitch Fix's new clients came through ungated product pages I blueprinted.
75+
Lifecycle campaigns across email, SMS, push and in-app.
2
Companies helped to a public offering.

100K → 1MM+

Monthly sessions on Eventbrite's B2B blog, drawn to scale by area.

Before: 100KAfter: 1MM+

Experience

Growth Marketing Director and Head of Growth. SEO, analytics and product-led acquisition for marketplaces, SaaS and consumer products.

Growth

  • Led top acquisition channels to triple-digit growth and helped take two companies public.
  • Drove 400%+ organic growth at Eventbrite across 10MM+ URLs, 26 domains and 8 languages.
  • Grew the Eventbrite B2B blog from 100K to 1MM+ monthly sessions.

Search

  • Built SEO and AEO landing pages for BallerCam that now appear in Google AI Overviews and LLM answers.
  • Blueprinted ungated Stitch Fix product pages, now 15% of new client acquisition.
  • Led multi-million-page migrations: URL mapping, sitemaps, crawl efficiency, Core Web Vitals and JavaScript SEO.

Product

  • Set BallerCam's go-to-market across SEO, LLM visibility, YouTube and lifecycle.
  • Partnered with Product, Engineering and Algorithms on acquisition infrastructure and personalization.
  • Brought GPT-3 into Stitch Fix SEO to scale personalized product descriptions.

Teams

  • Built and ran international growth teams, agencies, contractors and dedicated engineering roadmaps.
  • Launched 75+ lifecycle campaigns across email, SMS, push and in-app.
  • Built a referral program, a blog generator workflow and the Clip of the Week social engine.

Side projects

The Your Watchlists homepage, a grid of classic movie posters

Your Watchlists

Website

Movie discovery built on one composite Top 100, combining respected critic, fan and industry rankings into a single watchlist.

Visit yourwatchlists.com
The Foodie Atlas homepage with city food guides

The Foodie Atlas

Website

A curated city food guide for finding memorable restaurants, local staples and travel-worthy bites.

Visit thefoodieatlas.com
The Eagle Eye Tools email extractor interface

Eagle Eye Tools

Web tool

A lightweight browser-based utility that pulls email addresses out of PDFs, documents, text files and other messy sources.

Visit eagleeyetools.com
The Swurl wine glass logo

Swurl

Android app

Snap a photo of what you're eating; Swurl recognizes the food and suggests wines that pair with it.

Get it on Google Play